Indian cable TV digitisation 'to pick up'

Louise Duffy ©RapidTVNews | 03-07-2012

According to data released by India's Ministry of Information & Broadcasting (MIB) cable TV digitisation is expected to pick up.

The deadline for the digitisation of cable TV services in four cities - Delhi, Chennai, Mumbai and Kolkata - was revised recently by the MIB. The implementation of the new Cable Television Networks (Amendment) Rules was supposed to be done by 30 June 2012.

The Times of India reports that Mumbai-based Hathway Cable & Datacom leads considerably in terms of preparedness for phase one of digitisation, with a digital penetration of 29% in Delhi, 58% in Mumbai and 28% in Kolkata. Among cities, in Chennai and Kolkata, in particular, seeding of boxes has been delayed, with penetration of just 21% and 12.5% respectively, according to MIB data.

Abneesh Roy and Alankar Garude of Edelweiss Securities said they expect this data to have improved further when the figures for June are released. Edelweiss remains positive on digitisation over the long term and feels that it has positive ramifications in terms of subscription revenues for publicly listed broadcasters like ZEE and Sun TV, and TV distributors like Hathway and Dish TV.