Hathway scales up inventory to meet growing demand for digital cable

Louise Duffy ©RapidTVNews | 04-07-2012

Hathway Cable and Datacom has procured an additional 10 lakh set top boxes (in addition to the previously planned 20 lakh deployment) to meet India's growing demand for digital cable as it prepares for the digital switchover.

Over the next four months, Hathway will scale up availability of set top boxes in line with India's new digital switchover date of 1 November 2012.

K Jayaraman, MD & CEO of Hathway, said: “Hathway has always been committed to providing consumers with the best digital cable experience and we have been preparing to bring consumers a seamless move from analogue to digital cable TV. The modified deadline presents us with a unique opportunity to reach out to and impact a greater segment of the market.

"Hathway plans to procure the additional 10 lakh set top boxes to gear up and leverage this opportunity. In total we plan to deploy 30 lakh digital set top boxes across Mumbai and Delhi. The rush for digital services will peak around the last fortnight of October, 2012 and we do not want to disappoint the consumers and drive them towards the costlier option of DTH services.

“We are positive on bagging additional customers and look forward to providing better viewing quality and HD & Broadband offerings to our viewers. We look forward to deliver our viewers with a wider choice of channels and better quality while bringing in transparency and accountability in the industry."