Irdeto vouches for Viaplay hybrid OTT content security

Editor ©RapidTVNews | 04-07-2012

To ensure revenues from its recently launched hybrid STB, combining linear free-to-air broadcast and on-demand OTT content, Scandinavian Modern Times Group (MTG) subsidiary Viaplay has implemented a major enhancement of its content security.

Available in Sweden, Norway, Denmark, Finland and Russia, via web-connected devices including personal computers, smart phones, tablets and TV sets, Viaplay comprises a subscription-based online pay-TV service that offers Nordic and international TV series and films, as well as live premium sports content including UEFA Champions League and English Premier League football and Formula 1 racing.

The new hybrid service is said to be the first of its kind in the region and will use Irdeto ActiveCloak for Media technology to protect media applications and over-the-top (OTT) content running on connected devices such as the iPhone and the iPad.

Built in partnership not only with Irdeto, but also IPTV applications firm Accedo and hybrid OTT set-top box and middleware specialist Netgem, Viaplay’s new hybrid STB will combine linear free-to-air broadcast and on-demand OTT content, offering 25 linear streamed channels as well as Viaplay’s on-demand and live content.

With Active Cloak protection, Viaplay believes that it can solve the perennial problem for OTT suppliers of being able to establish itself as a trusted distributor for content owners, studios and rights holders. The technology will support a drive to build a successful digital media business model that can be securely monetised, future proofing revenue streams by enabling customers to extend their services to any connected device using any DRM or adaptive bitrate streaming technology.

“In an OTT environment, assuring studios and rights holders that their assets are protected is essential for us to obtain the most exciting and latest content for our consumers. With ActiveCloak, we are able to securely deliver quality content to the most popular consumer devices to the satisfaction of the content owners while maintaining a compelling and intuitive environment for the consumer,” explained Niclas Ekdahl, CEO of Viaplay.