New alliance takes aim at Hispanic marketing for TV and digital

Gabriel Miramar-Garcia | 07-07-2012

LatinPointe Brands has signed a deal with the Lippin Group to jointly develop, implement and execute marketing campaigns aimed at the Hispanic marketplace, for TV and digital distribution.

"With the increase in population and purchasing power of the Hispanic community, many companies should be asking, 'How do I most effectively reach this important group?' We have the combined experience and relationships to connect brands with the diverse Hispanic population, especially in the areas of entertainment, travel, lifestyle, sports and digital media," said Dick Lippin, chairman and CEO of the Lippin Group.
LatinPointe, is an Hispanic, minority business, whose core work is in branded content, signature program development, event marketing platforms, strategic relationship building and cause campaigns.
"I believe that the combined experience of LatinPointe and the Lippin Group in the development and implementation of outreach programs to the Hispanic community is second to none," said Sarah Ruiz Chavez, president of LatinPointe. "Our success is based on our knowledge of the Latino culture and our ability to translate that know-how into impactful initiatives."