Visiware to expand PlayAlong solution
Pascale Paoli-Lebailly | 07-07-2012
Visiware wants to expand its PlayAlong solution in Asia, the US and Europe. PlayAlong has already reached its milestone of 700 second screen shows operated on 10 networks worldwide, including Astro in Malaysia.
The French interactive studio's platform allows viewers to extend their TV experience simultaneously using their computer, smartphone or digital tablet.
The application has been designed to fit all kinds of programmes (sports, interactive advertising, political debates, games, etc). It has been launched with producers like Endemol, and TV networks such as Antena 3 in Spain, SBS6 in Netherlands, TV2 in Hungary, ZDF in Germany and TF1 in France.
In Singapore, PlayAlong was granted the Most Innovative Broadcast Solution award at the third ICT Awards.