Japan's largest cable TV provider has turned to downloadable DRM technology in order to protect content for new video on demand services on Apple and Android mobile devices.

Aiming to capitalise on the growing demand for high-value content that can be easily accessed by smartphone and tablet users, J:COM has invested in downloadable DRM Fusion and DRM Fusion Server from mobile and network security firm AuthenTec to protect and deliver the VOD content for the Xvie service which is aimed at 2.5 million subscribers in Japan.

J:COM will have DRM content protection on the server side and client DRM protection with via downloadable Android and iOS clients that are based on Microsoft's PlayReady platform. The DRM Fusion clients are compatible with third party servers for content services that have already been deployed, and also work seamlessly with AuthenTec servers for fast and flexible deployment of new services.

"We are grateful for AuthenTec's outstanding technical support and DRM experience, which helped J:COM to quickly deliver our VOD service that's as easy as downloading an app," said Hidetaka Haga, Manager of Service Development Dept. for J:COM. "With help of the AuthenTec team, we can now offer 2.5 million subscribers anytime, anywhere access to our lineup of on-demand programming, and we look forward to a successful launch of our new Xvie service."

"By partnering with AuthenTec, J:COM was able to focus on content selection while leaving worries about rights management, the quality of video playback, and device compatibility to us," added Simon Blake-Wilson, Vice President of AuthenTec Embedded Security Solutions.