The 2012 National Council of La Raza (NCLR) ALMA Awards are set to be showcased in the United States during a one-hour primetime special hosted by Eva Longoria on NBC on 21 September.
NBC will air the initial broadcast; mun2 will present the ALMA Awards Red Carpet special and rebroadcast the show; Telemundo will host the official ALMA Awards Web site at www.telemundo.com/almaawards; and Comcast will leverage its cable outlets to both promote and provide the show to viewers via video-on-demand (VOD).
Not all awards will be presented on-air during the NBC special. However, viewers can watch the remaining award presentations during the preshow streamed online via telemundo.com/almaawards.
The nominees for have been announced, and fans can now vote for their favourite stars online at ALMAAwards.com. There, they can also enter for the chance to attend the show as an ALMA Awards VIP during the taping.
The NCLR ALMA Awards will kick off Hispanic Heritage Month as a celebration of the entertainers who have upheld and promoted a socially proactive image of Hispanic culture in today's media. The telecast will showcase the "spirit and accomplishments of some of the most prolific Latinos in the entertainment industry, spanning music, television and film," La Raza said.
Winners of the NCLR ALMA Awards will be determined by evaluating votes cast as well as box office, Nielsen and Billboard rankings, and in consultation with the NCLR ALMA Awards Production Leadership Team.