Chinese online streaming television provider Youku will bring NBCUniversal content to its video-on-demand (VOD) offering, including current and library feature films.
The arrangement will see a catalogue of around 100 films come to the service on a yearly, rotating basis. The films include classics like Schindler's List, The Mummy, Jurassic Park, Apollo 13, Trainspotting, Being John Malkovich and The Big Lebowski, as well as new releases lik eContraband, Safe House, The Lorax, Battleship and Snow White & The Huntsman.
The new films will appear on Youku's premium platform for paid on-demand viewing after their China theatrical releases.
"Youku has been steadily broadening and deepening our partnerships with Chinese and international studios," said Huilong Zhu, Youku's vice president of movie operations and corporate development. "Our new agreement with NBCUniversal is one more step forward towards our goal of offering the highest quality content to Youku's more than 300 million viewers. The new agreement best demonstrates the confidence that we and our partners share in the growth of Youku Premium."
Youku has signed deals to license content from a number of major international studios including Disney, Paramount, Dreamworks, Warner Bros and 20th Century Fox.