Discovery en Espanol has snagged the network's best ratings performance in Q2 in its 14-year history, hitting No. 1 across a variety of demographics.
The U.S. Hispanic network showed 15% year-on-year audience growth among its primary target of people 18-49, as well as 44% year-on-year growth among women 18-49, an increasingly important audience segment for the channel.
"This increase in viewership builds upon the network's solid performance over the last three years and reflects Discovery en Espanol's successful commitment to offer Spanish-speaking audiences the best and most relevant content available in the U.S. Hispanic market," said Ivan Bargueiras, GM of Discovery U.S. Hispanic.
The ratings growth propelled Discovery en Espanol to complete the quarter as the No. 1 Spanish-language pay-TV network during primetime (7-11 p.m.) on both Thursday and Sunday nights. The channel also ranked No. 1 during the 10pm and 11pm timeslots.
The increase in audience was supported by the success of a variety of shows, including Maxima Seguridad, (Behind Bars), Policias y Coyotes (Cops and Coyotes 2), Fugas Extremas (I Escaped: Real Prison Breaks) and Monstruos del rio (River Monsters).