Sports carriage deals for television broadcast rights continue to boggle the mind as a new round of football and Olympics deals have pushed expectations ever upward. Espically now in Argentina.

Now it has been revealed that the country has spent $880 million on local football broadcasts in the past three years, in an effort to bring the country's favourite sport to the masses free-of-charge.

National newspaper La Nacion arrived at the $880 million number (4 billion pesos) by using a mix of private and public information, it said.

The Argentinian government has been the one putting up the funding to the local soccer association, snagging exclusive rights to six championships since August 2009 for 2.27 billion pesos. The government spent the balance of the money on advertising, plus broadcast and production costs. Third-party advertising was only allowed in the first broadcast.