Youku Premium in licensing deal with NBCUniversal in China

Louise Duffy | 11-07-2012

Chinese internet television company Youku has entered into a multiple-year agreement with NBCUniversal International Television Distribution for the video-on-demand (VOD) rights in China to a broad collection of current, library and upcoming NBCUniversal feature films.

The films - including Schindler's List, The Mummy, The Mummy Returns, The Mummy: Tomb of the Dragon Emperor, Jurassic Park, The Lost World: Jurassic Park, Jurassic Park III and Apollo 13 - will be available for on-demand viewing through Youku Premium.

In addition to a yearly rotating selection of more than 100 classic titles from NBCUniversal's catalogue, including such Oscar winners and favourites as Trainspotting, Being John Malkovich, and The Big Lebowski, the new agreement also covers upcoming NBCUniversal releases. These will include Contraband, Safe House, The Lorax, Battleship and Snow White & The Huntsman. The new films will appear on Youku's platform for paid on-demand viewing after their China theatrical releases.

Huilong Zhu, Youku's vice president of movie operations and corporate development, said: "Youku has been steadily broadening and deepening our partnerships with Chinese and international studios.

"Our new agreement with NBCUniversal is one more step forward towards our goal of offering the highest quality content to Youku's more than 300 million viewers. The new agreement best demonstrates the confidence that we and our partners share in the growth of Youku Premium."

Youku already licenses content from Disney, Paramount, Dreamworks, Warner Bros and 20th Century Fox.