All-Star Game gets TV, social media boost

By Andrew Simon / Special to | 07/11/12 2:30 PM ET

Kemp is first All-Star tweeter00:00:18
@TheRealMattKemp becomes the first player to ever tweet during an All-Star Game

The National League scored early and often in blowing out the American League, 8-0, in Tuesday night's 83rd MLB All-Star Game, but that didn't prevent the FOX telecast from seeing a ratings increase.
The game drew an 8.1 metered market rating, according to data from Neilsen, besting the 7.9 from last year's game. That allowed FOX to beat its closest competitor by 47 percent in the night's prime time ratings.

Although Kansas City hosted the game, it finished second among all markets with a rating of 18.7. On the other side of Missouri, St. Louis pulled in a national-best 20.5. Detroit was third at 16.1
Detroit, with an increase of 50 percent, also saw the biggest ratings boost over last year's game in Phoenix, followed by Washington, Los Angeles and Dallas.
The game also was a social media success, generating 807,603 total public Twitter and Facebook comments, an increase of 257 percent compared with last year, based on data from Bluefin Labs.