Multichannel ads, simples: comparethemarket.com becomes new Coronation Street sponsor
Editor | 13-07-2012
Leading UK price comparison website comparethemarket.com has been unveiled as the new sponsor of Coronation Street - the UK’s longest running TV soap.
Negotiated by ITV Commercial and Newcast, ZenithOptimedia's sponsorship and content division, on behalf of comparethemarket.com, the fully integrated exclusive on and off-air partnership three-year sponsorship package will include broadcast, online, mobile and licensing elements.
Corrie, as it is known, is the mainstay of ITV1’s peak time schedule, attracting an average audience of 9.4 million viewers for each of its five episodes every week. On 23 January 2012 the show attracted a peak audience of 12.5 million viewers, representing 45% of the available TV audience.
Commenting on the deal, Simon Daglish, Group Commercial Director, ITV said: “We are delighted to be working with comparethemarket.com as a partner for Coronation Street. This is a long-term commitment from both parties around two of the most exciting and loved brands in the UK, which we believe will become the benchmark for partnerships going forward."
Added Paul Galligan, Managing Director of comparethemarket.com: “Coronation Street is one of Britain’s most entertaining and best loved TV shows and so we are delighted to be partnering with such a prestigious programme. We will be working closely with ITV to ensure this is a model partnership, utilising both on and off-air opportunities to take our brands to customers in new and exciting ways.”