Farewell AEPOC, hello AAPA
By Colin Mann

AEPOC, the European Association for the Protection of Encrypted Works and Services (Association Européenne pour la Protection des Œuvres et services Cryptés) is set to rebrand as AAPA, the new Audiovisual Anti-Piracy Alliance, according to a web post from Sheila Cassells, the Executive Director of the audiovisual anti-piracy trade association.

Further details are to follow, according to the item, reposted by Christine Maury-Panis, Executive VP at Viaccess-Orca, and a Vice-President of AEPOC.

AEPOC’s members include the major players in the European digital television and telecommunications sector. In particular, AEPOC brings together and represents operators in four entrepreneurial sectors: Television Channels, Suppliers of Conditional Access Technology, Suppliers of Transmission Infrastructures and Producers of Hardware.

Whether the renamed Alliance includes players beyond the current membership awaits revelation of further details from the body’s leadership.

The news comes at a time when the European Commission and other legislators are seeking to implement effective anti-piracy measures. In addition to her AEPOC/AAPA role, Cassells holds similar positions with other trade bodies in the content distribution chain.

It seems that the name change is more of a rebranding and refocusing for AEPOC than a regrouping of like interests under a new Alliance.