DIRECTV makes up for Nickelodeon loss with Disney Junior

Editor | 15-07-2012

Attempting to rebuild after receiving the hammer blow of losing Viacom channels from its bouquet, including the highly popular kids' programming, DIRECTV has signed up an agreement to add Disney Junior to its roster.

Launched in 2011 as a daytime programming block on Disney Channel and expanded to a 24/7 channel in 2012, Disney Junior is claimed to be one of the most sought after channels by DIRECTV customers and will be permanently added to their programming options as a basic channel.

Disney Junior's animated and live action programming includes “Jake and the Never Land Pirates,” “Doc McStuffins,” “Mickey Mouse Clubhouse,” “A Poem Is…,” “Handy Manny,” “Little Einsteins” and “Special Agent Oso.” Disney Junior also airs Walt Disney Studios’ and Pixar’s classic and contemporary animated films, as well as many of Disney’s non-theatrical programmes.

“When it comes to children and families, nobody has the tremendous programming to compare with Disney,” commented Derek Chang, executive vice president of Content Strategy and Development for DIRECTV. “Our customers have been clamouring for us to add Disney Junior since they first heard about the concept, and DIRECTV is happy to place our trust in Disney as a partner in building this exciting new family service.”

“We are pleased to reach this agreement with DIRECTV to provide Disney Junior’s high quality, valuable and family-friendly programming to their customers,” added David Preschlack, executive vice president, Disney & ESPN Affiliate Sales and Marketing.

“We know parents are passionate about having top quality television options for their families, and now millions will be able to watch outstanding preschool programming on a 24/7 channel unlike any other on television. With the addition of DIRECTV, the 24-hour Disney Junior channel has distribution agreements that cover approximately 55 million U.S. households.”