MundoFox taps Ibanez for programming

Gabriel Miramar-Garcia | 17-07-2012
MundoFox, the new U.S. Spanish language broadcast network from News Corp. launching in August, has named long-time Hispanic television creative executive Adriana Ibanez to head up programming.Ibanez, who will be based in Los Angeles, will work closely with network president Emiliano Saccone, overseeing the network's entire programming and content acquisition strategy. MundoFox will be available in more than 75% of U.S. Hispanic households at launch.Ibanez joins MundoFox after serving as executive vice president of programming for Telemundo Media. During her nine years at Telemundo she helped the network evolve from a programme acquisition model to an original content model. Ibanez scheduled the five highest-rated novelas in Telemundo's history, including La Reina del Sur, Donde esta Elisa?, Sin senos no hay Paraiso and El Cartel."Securing the services of a proven executive like Adriana is a huge 'get' for MundoFox," said Saccone. "Her excellent track record of discovering and bringing innovative and audience-pleasing programming to market will prove invaluable to our future success. We are delighted to have her join our expanding team as we move full speed towards launch."Before joining Telemundo, Ibanez was vice president of programming for Canal Caracol in Colombia where she was part of the team that launched Caracol as one of the two original private networks in that country. She contributed to the programming efforts that led the company to the leading position after just one year on the air. In addition to scheduling key novelas like Pedro el Escamoso, she introduced the first reality format presented in Colombia which is still on the air leading its time period.Ibanez is a native of Barranquilla, Colombia.