Falling prices, standards spur 3D TV adoption

Michelle Clancy | 18-07-2012

The global market for 3D TVs is projected to exceed 200 million units by 2018, primarily driven by increased consumer interest, falling prices of 3D TVs, and the introduction of 3D standards, according to new research from Global Industry Analysts.

Other growth drivers include soaring demand for digital media entertainment, growing penetration of high-bandwidth broadband services among households, and rapid proliferation of Internet-enabled devices such as smart TVs, smartphones and tablets.
Growing demand for high-quality digital audio and video content among viewers, keen desire among television broadcasters to allow more channels in same spectrum and that too at lower costs, and stringent government mandates ordering termination of all analogue TV broadcasts, have been driving increased adoption of digital television, thereby driving market for 3D TVs. Though a niche segment of the broad digital media platforms, 3D TVs have evolved into one of the fastest growing television formats.
Similar to smartphones, 3D TV technology is increasingly generating consumer interest. Major TV manufacturers including Samsung, LG, Sony and Panasonic entered the 3D format in 2010 and launched several 3D TV models. The transition to 3D technology in the television sector is fast gaining popularity as compared to previous transitions from LCD to LED. As the process of creating and delivering 3D content is complex and a multi-tiered system, 3D standards are required for ensuring interoperability, promoting innovation, and optimising product planning. Standardisation is expected to play a key role in increasing the adoption of 3D TVs in the consumer sector.
Increasing bandwidth speeds, thanks to successful rollouts of fibre-based high-capacity broadband connections will additionally boost market prospects for 3D TVs, as high bandwidth network enables seamless transmission of high quality live television content over the Internet. Improvement in Quality of Service, reduction of deployment times, introduction of innovative service packages and competitive pricing will be critical for 3D TV to gain mass market adoption.