Groundbreaking YouTube initiative airs Ramadan shows

Louise Duffy | 19-07-2012

For the first time ever, this Ramadan millions of viewers around the world will be able to watch more than 50 premium Ramadan shows the same day they air on TV through a new dedicated channel on YouTube,

Ari Kesisoglu, MD of Google in the Middle East and North Africa, said: "This innovative project is the first of its kind and showcases the momentum YouTube has generated as a destination for premium content for our users."

The channel is a joint venture between YouTube and Unilever, which is the main sponsor of it, with the aim to promote top Ramadan shows.

David Porter, media director of Unilever MENA, Turkey, Russia, Ukraine and Belarus, said: "Unilever, Google and YouTube have a strong global relationship based on bringing digital innovations to the public. Thus, we are delighted that two of the Arab world's most beloved Unilever food & beverage brands, Lipton and Knorr, will bring a great online viewing experience to millions of people during the holy month of Ramadan." will feature hundreds of episodes from Ramadan television shows the day they are aired on TV for viewers to watch, comment on, favourite and share. All shows will be categorised so that users will be able to browse by genre and title.