Citius, altius, fortius for the BBC as it gains Olympics rights until 2020
Editor | 19-07-2012
Having been told that it would need to fight for the right to show the games, and reportedly in the face of stiff competition from Sky, the BBC has secured the rights to cover the next four Olympic Games.
With only a week to go before the flame in the Olympic Stadium in London is lit, the International Olympics Committee (IOC) has granted the BBC exclusive TV, radio and digital rights for Sochi 2014, Rio de Janeiro 2016, Pyeongchang 2018 as well as the 2020 Games.
Rio 2016 and the 2020 Olympics will represent the 16th and 17th Summer Olympic Games broadcast by the BBC, a sequence that began with the 1948 Games in London and one that has run unbroken since the 1960 Games in Rome, Italy.
Securing Olympics coverage deal for free to air viewers was a vital act, said Dominic Coles, COO 2012 Olympics, who negotiated the deal. He added: We're delighted to continue our longstanding partnership with the Olympics and the IOC, adding to BBC Sport's outstanding rights portfolio and firmly establishing the BBC as the home of major sporting events that unite the nation and this deal demonstrates that BBC Sport remains a force in sports broadcasting.”
Commenting on what may well be the last significant act taken under his reign as Director-General, Mark Thompson, said: "I'm delighted that the Olympic Games will continue to be broadcast exclusively on the BBC into the 2020s. It's terrific news in the days before BBC Sport begins to cover the London 2012 Games and a tribute to the enduring partnership between the BBC and the Olympic movement."