From Russia with love for RT as news channel leads BARB ratings

Editor | 19-07-2012

Official ratings by the UK’s Broadcasters’ Audience Research Board (BARB) have shown that Russia Today (RT) has grabbed viewership leadership compared with other foreign news channels including Al Jazeera English, Fox News and euronews.

The RT global international news network broadcasts in English, Arabic and Spanish from its studios in Moscow and Washington, DC, and is available to 530 million viewers worldwide and became the first TV news channel in the world to pass 700 million views on YouTube.

RT says that according to BARB more than half a million UK residents tuned in to watch its services on a weekly basis for four consecutive weeks of 4-10 June, 11-17 June, 18-24 June and 25 June -1 July. This is said to be more than four times greater than those who watched Fox News, more than double the number for Euronews, and what it describes as “significantly above” that of Al Jaz.

Other findings by Kantar Media in a separate research study have shown RT with higher weekly viewing rating than other major international English-speaking TV news channels, including Bloomberg, Deutsche Welle, France 24, China’s CCTV News and Iran’s Press TV. The survey also showed that almost two-and-a-half million viewers watch RT in the UK and that over 2011 RT’s UK monthly audience grew by 40%.