Rovi Enters DivX Plus Streaming Agreement with Panasonic

Editor | 20-07-2012

Rovi has entered into a DivX Plus Streaming agreement with Panasonic SoC to support the delivery of a feature-rich, premium digital entertainment experience to connected devices.

The news comes as the online video specialist released details of a survey of 3700 DivX users which has found that 53% have streamed a movie or TV show and that video quality ranks highest when it comes to the streaming experience, contradicting the mantra of “convenience over quality.”

Under the terms of the deal, Rovi’s DivX Plus Streaming technology will be integrated into the UniPhier series of digital television and Blu-ray Disc integrated circuit solutions from Panasonic’s Semicoductor Business Group. Designed to enable advanced entertainment experiences across the connected device ecosystem, DivX Plus Streaming was selected by Panasonic SoC for its ability to deliver more high-quality video content and advanced multimedia features as part of the over-the-top entertainment experience.

By dynamically adjusting video streams and delivering maximum visual quality based on available bandwidth, DivX Plus Streaming is claimed to be able to eliminate jumpiness, pauses, and buffering during video playback. The solution supports 1080p high definition, subtitles, multiple language tracks, and trick-play features such as smooth fast forward and rewind, quick-start playback, and resume playback across devices.

DivX Plus Streaming also works in conjunction with Rovi’s DivX Plus HD certification to enable offline playback of digital video files and also uses trusted digital rights management technology currently used by a number of firms offering movies in the DivX format including WB Shop and Media Markt.

“The agreement with Panasonic SoC is evidence of the momentum of DivX Plus Streaming and will help quickly fuel expansion of the ecosystem of digital entertainment products that support this next-generation technology,” said Matt Milne, EVP, worldwide sales and marketing, Rovi Corporation."