Amazon adds Warner Bros. TV shows to Prime Instant streaming service
Michelle Clancy | 22-07-2012
Amazon.com has licenced popular Warner Bros. TV shows, including Fringe and The West Wing, for the the Prime Instant Video catalogue.
Both Fringe and The West Wing will be available exclusively on Prime Instant Video for the summer, while other shows offered include Dark Blue, Alcatraz and The Whole Truth.
"As more and more television content is enjoyed by fans across a myriad of subscription channels and platforms and on numerous devices from televisions to tablets, deals such as this give consumers the opportunity to discover, catch-up or simply enjoy a favorite series again and again," said Ken Werner, president of Warner Bros. Domestic Television Distribution.
Amazon Prime is an annual membership program for $79 a year that offers customers unlimited Free Two-Day Shipping on millions of items, plus 18,000 Prime Instant Videos available to stream on Kindle Fire and other compatible devices, including Roku, Xbox 360 and PlayStation 3.
"Since launching Prime Instant Video, we've continued to expand both the quantity and quality of video content for our Prime members," said Brad Beale, director of digital video content acquisition for Amazon. "Bringing Fringe and The West Wing – two shows with a devoted fan base – to Prime Instant Video first is another way for us to add value for Prime members and to continue to give customers content they love."