Starz licenses 3D content for SENSIO's 3D TV network

Michelle Clancy | 23-07-2012

Starz Digital Media has signed a 3D content licencing agreement with SENSIO Technologies to make 3D movies available on the first dedicated 3D VOD television channel in the United States.

Starz will make titles available for transactional VOD rentals on SENSIO's 3DGO! service, which will launch in fall 2012 across the US.

3DGO! will offer a range of content, including Hollywood blockbusters, documentaries and live events, to consumers with 3DTVs that support SENSIO Hi-Fi 3D technology. Titles already contracted for include Piranha 3DD, Bait 3D, Hoodwinked Too! Hood vs. Evil, and Spy Kids: All the Time in the World.

The SENSIO Hi-Fi 3D is a proprietary frame-compatible technology providing high-fidelity stereoscopic images using conventional 2D channels. After installing the application on a connected 3DTV, consumers will simply need to select the 3DGO! service. The transactional model will offer consumers access to a wide 3D library, and neither subscription nor additional equipment is required.

"We are thrilled that Starz Digital Media is getting on board with us to launch the first dedicated 3D VOD channel," said Richard LaBerge, SENSIO executive vice-president and CMO. "With select 3D titles from The Weinstein Company and Anchor Bay Films now secured and under licence for rental, we are more determined than ever to realise our promise to address the lack of 3D content on the market and to support our SENSIO Hi-Fi 3D customers with the best library of 3D content."