CNTV chooses NeuLion for first premium HD streaming service in China for Olympics

Louise Duffy | 24-07-2012

China Network Television (CNTV) and internet video technology provider NeuLion have announced the first ever launch of a new premium HD streaming service in China for the 2012 Olympics.
As the official internet/mobile platform distribution entity of the 2012 London Olympics, CNTV has the exclusive new media distribution rights in Mainland China and the territory of Macao.
By leveraging NeuLion's TVE (Television Everywhere) technology and Video Platform infrastructure inside of China, CNTV and NeuLion will deliver over 5,600 hours of live HD Olympic coverage, including a 24/7 live channel from CCTV and daily live event coverage of nine Olympic sports, to Chinese consumers on their PC and mobile devices.
CNTV will distribute and broadcast the Olympic Games via its brand new service "5+" and will cover all 5,600 hours of Olympic events. CNTV 5+ VIP is China's first sports media platform that integrates the content of the number one Chinese sports TV platform, CCTV5, with exclusive distribution rights for 80% of the new media intellectual property resources that cover the top sporting events.
CNTV 5+ VIP will include real time live event and linear channel broadcasts; enhanced DVR and playback controls; in-game highlights and stats; and premium HD access on PCs and mobile devices
WenBin Wang, general manager of CNTV, said: "The 2012 Olympic Games will be the first real digital Olympic Games and will be a new milestone for digital media to participate in the World's largest gathering.
"The development of new technology and the evolution of media platforms make the London Olympics a great new media venue. We're committed to providing our CNTV viewers and Olympic fans with the most engaging and interactive Olympics experience possible with CNTV 5+ VIP. Our partnership with NeuLion helps us create a leading digital experience for our viewers. The interest in the Olympics here in China is big and our audience will be very excited by the first premium HD digital service CNTV and NeuLion have created for our Olympics fans."
Nancy Li, CEO of NeuLion, added: "We're thrilled by the opportunity to showcase our best of breed technology in China. The sheer size and potential to expand new digital services in China is enormous. We are fortunate to have such a great partnership with CNTV and we are excited about our new premium HD service for the Olympics.
"Our technology and video infrastructure in China represents a strong foundation for other content owners interested in leveraging the opportunities here in China."