Buckeye CableSystem rolls TV Everywhere with Azuki

Michelle Clancy | 24-07-2012

Buckeye CableSystem, a regional cable provider in the Toledo, Ohio area, has chosen the Azuki Media Platform to deliver new video-on-demand (VOD) and linear programming to multiple screens, in a quest to monetise the growing demand for TV Everywhere.

Buckeye CableSystem will extend its video delivery distribution to Android tablets and smartphones, Apple iPhone and iPad, IPTV set-top-boxes and gaming consoles with the Azuki Media Platform. It plans to delivering programming from any source, including Buckeye CableSystem Sports Network (BCSN) and other linear broadcasts.
It is building a custom user interface with social interactivity, enhanced content discovery, touch-screen remote controls and online bill pay.
Azuki's multi-screen solutions offer reduced time-to-market with normalised media preparation, adaptive streaming and digital rights management (DRM), while Buckeye can enforce multiscreen content viewing rights within the home and on-the-go when allowed using Azuki's Entitlement Simplification system.
The cableco also can extend existing advertising campaigns to new screens with Azuki's Right Time Ad Insertion, and deliver proof-of-ad-consumption to advertising partners, with detailed consumption metrics based on user/device/content correlation, via Azuki's Relevant Analytics.
"As a customer service leader in the cable and broadband sectors, we are always on the lookout for leading-edge technology that enhances our branding and improves our customers' experience and perceived value," said Joe Jensen, CTO at Buckeye CableSystem. "Azuki delivers game-changing innovation that can help us deliver on the promise of TV Everywhere with its unique ability to manage and optimise OTT video delivery to multiscreens, without impacting our existing video operations."