Comcast Xfinity leverages NBCUniversal to bring multiplatform Olympics access and 3D

Michelle Clancy | 24-07-2012

Comcast is leveraging its subsidiary NBCUniversal to roll out a multiplatform strategy for Olympics broadcasting via Xfinity TV.

Xfinity TV will offer NBCUniversal's Olympic content live and on-demand, across multiple digital, mobile and tablet platforms, and for the first time ever, the Games will be available in 3D.
In total, coverage of the London 2012 Olympic Games will leverage NBCUniversal's more than 5,535 hours of programming, which represents the largest number of total Olympics hours ever.
"We are excited to bring our Xfinity TV customers NBCUniversal's coverage of every minute of every medal on every screen of the 2012 London Olympics," said Matt Strauss, senior vice president of digital and emerging platforms at Comcast Cable. "Through multiplatform Olympic-themed search, tools and personalised features created to help our customers view and experience the events, we are providing a virtual passport to NBCUniversal's comprehensive 2012 London Games programming."
In addition to extensive coverage on the networks of NBCUniversal, including NBC, NBC Sports Network, MSNBC, CNBC, Bravo and Telemundo, two HD specialty channels for soccer and basketball and a 3D channel, subscribers can watch at, and via the NBC Olympics and NBC Olympics Live Extra apps available to mobile and tablet users.