Shazam to integrate with NBC Olympics coverage

Michelle Clancy | 25-07-2012
Shazam is planning to bring a social TV interactive experience to viewers of the 2012 London Olympics.
While watching the Olympics across NBCUniversal properties, including NBC, NBC Sports Network, MSNBC, Bravo and CNBC, U.S. viewers can use the Shazam app on their mobile device to "listen" to TV content, tag it and unlock extras like unique facts on athletes via competitor bios, news and photos, get up-to-the-minute information on results, check the events schedule and keep up with the medal count. Additionally, the app will let users participate in viewer polls and share on social media via Twitter and Facebook.
"Our collaboration with NBC around the London Games marks an exciting milestone for Shazam for TV," said Shazam CEO Andrew Fisher. "As the leader in second-screen interactive television, we're proud to work with NBC to make their coverage of the London 2012 Summer Olympics an even more engaging and interactive social experience."
Beginning with the Opening Ceremony on 27 July, and running through the Closing Ceremony on 12 August, viewers will be able to use the Shazam app anytime during the broadcast on NBCU's channels to interact with the coverage.
Also, the tag result lives on in the Shazam Tag Results, so fans can engage with the extras at any time after the Games.