YuMe debuts tablet-optimised mobile video ad unit

Michelle Clancy | 25-07-2012
Advertising specialist YuMe has debuted a full-screen, interactive, mobile video ad unit called YuMe Mobile Flip.
Leveraging the native functionality of iOS and Android-based mobile devices, YuMe Mobile Flip creates an immersive advertising experience on tablets that allows consumers to watch an ad on an iPad or Android tablet, and then quickly "flip" to a second window to interact further with the brand.
The flip can offer users the opportunity to view more video content from the advertiser, visit a mobile Website, engage with social extensions, request more information or make a purchase.
"YuMe Mobile Flip takes the mobile video experience to the next level by providing a seamless platform to further engage with consumers," said Elizabeth Park, executive vice president of North America marketing at Elizabeth Arden. "With the rapid growth of mobile videos, the ability to immediately interact with brands will be a key differentiator for mobile consumers."
Users can flip to the additional content by tapping on the screen or swiping a finger across the screen. We're known as one of the most progressive agencies around, as YuMe is known for their constant multi-screen innovation," noted Kelley Train, group digital director at PHD Media. "Now, PHD clients will be the first to market with the YuMe Mobile Flip ad unit. We look forward to continuing our drive to deliver forward-thinking solutions that set our clients apart from the competition."
"With the addition of YuMe Mobile Flip, YuMe has taken a commanding position in enabling advertisers to reach today's highly connected consumers on all of the devices they use in their professional and private lives," said Ed Haslam, senior vice president of marketing at YuMe. "Our strategy with our suite of interactive ad unit offerings is to help advertisers and publishers lift their brands by delivering compelling video content to users on four screens -- tablet, smartphone, PC and connected TV."