Sky Germany plans family package

Jörn Krieger | 28-07-2012

German pay-TV broadcaster Sky Deutschland wants to assemble a new package mainly targeting families.

"Sky has more than ever turned into an offering for the whole family in Germany," CEO Brian Sullivan told German business magazine Wirtschaftswoche. "We expect this trend to become stronger and will provide a new package in the next months targeting the whole family more closely at a very attractive price." With the move, he also wants to counteract Sky's image to be mainly a sports broadcaster.

According to Sullivan, the business in the three areas Bundesliga, sports and movies is growing with the same strength. "In Q4 2011, we have sold more movie than Bundesliga packages for the first time in our history," revealed Sullivan.
The plans to offer mobile service Sky Go as a stand-alone product have further advanced in the meantime. According to the magazine, marketing will commence in 2013 after technical issues have been cleared. Currently, Sky Go is tied to a regular Sky subscription.
Sky Go offers the possibility to use Sky on mobile devices such as the iPad or iPhone. Access is also possible through the PC and games console Xbox 360. Cable or satellite reception or a Sky box are not required.