Global IPTV subscribers to triple by 2017
Joseph O'Halloran | 01-08-2012
Used to paying third, never mind second, fiddle in the pay-TV firmament, the IPTV arena is to hit back with rocketing growth over the next five years according to a new report from Digital TV Research.
The Global IPTV Forecasts report calculates that the number of homes paying for IPTV will rocket to 165 million by the end of 2017, 10.8% of global TV households and an increase of 114 million in absolute terms on the number of homes at the end of 2011 when global IPTV penetration stood at only 3.7% of TV households. This figure was only 7.5 million or 0.6% of TV households five years ago.
Of the new subscribers to be added between 2011 and 2017, 86 million will be from the Asia Pacific region Ė or three-quarters of the new subscribers. China alone will supply 77 million (47%) of the 2017 total, up from only 14 million (28%) in 2011 and only 350,000 (5%) at end-2007. India will add 7.2 million more IPTV subscribers. Penetration will however remain low in Latin America and Middle East & Africa.
The USA will be number two country by 2017 with 14.4 million subs as US telcos aggressively market IPTV products, with both Verizonís FiOS and AT&Tís U-Verse appearing in the top 10 pay-TV operators.
In terms of revenues from IPTV services, these, says Digital TV Research, will climb to $21.3 billion by the end of 2017, up from the $9.7 billion posted for 2011.
The US will remain the largest IPTV revenue earner by taking a third of the 2017 total, a huge slip from the 41% in 2011. However the country will account for just over a quarter of the $11.6 billion additional revenues to be created between 2011 and 2017, with the Asia Pacific region chipping in for just under half. China will add $1.8 billion more, Japan $1.6 billion. Traditional IPTV stronghold France will drop from second place in 2011 to fourth in 2017 just ahead of a resurgent Russia.