WRN adds spice to Jamaica Olympics as Bolt primed to make history
Editor | 05-08-2012
Just as Shelly-Ann Fraser-Pryce defended her 100m title and Usain Bolt stands primed to recapture his, Jamaicans have been able to enjoy behind the scenes coverage of their sports stars courtesy of Television Jamaica (TVJ).
Jamaica’s number one television station, in partnership with WRN Broadcast who has provided studio facilities for live programme recording, has delivered ‘ad-hoc’ transatlantic delivery of non-Olympic rights holder content from the Media Village in London to its primary audience in Jamaica.
In addition to this uplink service, WRN Broadcast is also responsible for the downlink and on-pass of TVJ programming from Jamaica to London-based OHTV, Sky channel 199. This enables the broadcasters to conduct a content-sharing partnership over a three week period – taking in the Summer Games and special broadcasts to celebrate the 50th Year of Jamaican Independence later in August. Whilst in the Media Village, TVJ will have production support from OHTV, who already operates from WRN Broadcast’s Media Village.
Commented Gary Allen, the Managing Director of the RJR Communications Group of which TVJ is the main channel: “The collaboration with WRN Broadcast and OH TV has been a major accomplishment for us. As non-rights holders for the Olympic Games we still had to find a way to provide editorial content on the world’s biggest sporting event and at the same time celebrate our jubilee year of independence involving Jamaicans at home and Jamaicans in the diaspora (mainly the UK). This collaboration of resources, expertise media content demonstrates how with the technologies, globalisation still allows space for small island states performing on the world stage.”