Microsoft, PPTV form strategic alliance to deliver cloud-based online TV

Editor | 06-08-2012

No letting up in Microsoft’s march on the TV industry as it has signed a strategic partnership with China'sleading online TV service provider PPTV to launch a new platform based on Windows Azure.
Microsoft's first cloud-based collaboration with a local Chinese new media company, the PPTV Asia TV Networks (ATN) service platform is designed to offer content and service providers with a cloud-based Internet TV solution that could satisfy growing global Internet TV demand.It is designed to allow global content providers to upload content to the library and to licence to service providers through revenue sharing.

"PPTV chose the Windows Azure platform because of its reliability, scalability and global availability, which can accelerate PPTV's international expansion,” saidChuang Tao, CEO of PPTV. “PPTV ATN creates an innovative user experience to deliver to a global audience with global contents, live and VOD across screens. PPTV ATN innovates in business model, to create an ecosystem for content providers and service operators through revenue sharing…we can offer scale and flexibility not found anywhere else. We can also avoid unpredictable resource and demand fluctuations globally. PPTV ATN can thus pass on these benefits to our partners, and in the end to our global customers. This is a new competitive edge for our business."

PPTV ATN will PPTV will also continue to explore the collaboration opportunities with Microsoft on online TV, media service platform and content delivery network (CDN) for its next generation domestic market needs.
"Cloud computing is widely recognised as the nerve centre of the next generation of information technology. And cloud-based services for most of the cases are well-connected to local markets," added Ya-Qin Zhang, Microsoft Corporate Vice President and Chairman of Microsoft Asia-Pacific R&D Group.