MundoFOX Spanish-language TV net expands to Denver

Gabriel Miramar-Garcia | 07-08-2012

Continuing its trek across America in a quest to bring a mainstream Hispanic programming alternative to the national broadcast tier, News Corp.'s Spanish-language MundoFOX has signed an local TV affiliate deal with KQCK Channel 33 in Denver.

In Denver, 32% of the population is Hispanic or from Latino origin. That's above the overall national average: according to the 2010 Census, there are 52 million Hispanics in the U.S. By 2050 that number is expected to rise to one-third of the country's population.

This population commands an annual spending power of $1 trillion, which will climb to $1.5 trillion by 2015, according to Nielsen Media Research. And that is exactly what News Corp. plans to exploit via MundoFOX's stated vision of "challenging the status quo by providing media buyers and advertisers more innovative options to reach the lucrative Hispanic market and by giving the Hispanic population more programming options."

"Smart marketers believe there is a new Latino mindset. They are asking for more choices, and they will be given just that from MundoFOX," said Tom Maney, senior vice president of advertising sales at Fox Hispanic Media.

To date, MundoFOX has secured affiliates in 48 DMAs which collectively represent over 75% of U.S. Hispanic households.

"MundoFOX will revolutionise Spanish-language television in the U.S., providing unique broadcast programming to the surging Hispanic population," said Emiliano Saccone, president of MundoFOX. "Denver is key to our success and we are thrilled to add KQCK 33 to our portfolio." MundoFOX is scheduled to launch throughout the US on 13 August.