DTH mainstay of Ku-band future as satellite operators continue to grow capacity
Editor | 07-08-2012
Aggressive targeting of new markets and the introduction of high value services will almost certainly maintain satellite operators’ sustained revenue expansion for the coming years according to research company NSR.
A major finding in The Global Assessment of Satellite Supply & Demand, 9th Edition report that the commercial satellite industry is finally beginning to fully grasp the significance of High Throughput Satellites (HTS) and their potential to drive new market growth.
Overall NSR found that commercial satellite operators grew capacity leasing revenues by US$635 million between 2010 and 2011 and are forecast to generate $6.9 Billion in New Revenues by 2021.
“The Ku-band market will continue to be the main growth engine for the commercial satellite market for the coming ten years”, noted Patrick M. French, NSR Senior Analyst and the report author. “The direct-to-home (DTH) TV market alone could add US$1.4 billion in net new revenues by 2021 out of US$4.3 billion expected in total for the Ku-band segment. Solid Ku-band revenue gains are also expected from the video distribution, enterprise data, commercial mobility and gov/mil verticals.”
French also foresaw continued strong growth in C-band video distribution services driven by expanding carriage of HDTV and SD channels, and eventually Ultra HD channels. Despite a lot of earlier optimism for the technology, 3D, he believed, would ramp up only slowly.