Turner Broadcast buys sports web provider Bleacher Report

Michelle Clancy | 08-08-2012

Turner Broadcasting has acquired Bleacher Report, the popular U.S. network of sports Web sites driven by a team of more than 2,000 loosely affiliated writers spread out across the country.

Bleacher Report is known for its analysis of all things sports, and in addition to 10 million monthly unique visitors, boasts national syndication to a range of newspapers, including USA Today and the LA Times.

"We are excited to integrate our innovative content publishing model and engaging multi-platform consumer digital media experience within Turner Sports' world-class television and digital content portfolio," Bleacher Report CEO Brian Grey said in a statement. Terms of the acquisition were not disclosed.

The acquisition "further enhances Turner's portfolio of sports offerings," said David Levy, Turner's president of sales, distribution and sports. The company was "attracted to Bleacher Report's fast growth to a leading marketplace position and a valued consumer destination."

Turner's cable nets, including TNT and TBS, broadcast a variety of pro sports, including NASCAR, basketball and baseball.