James Cameron to open 3D technology JV in China

Louise Duffy | 08-08-2012

Oscar-winning director James Cameron is to open a joint venture in China to provide 3D filming technology, along with state-owned film distributor Tianjin North Film Group and Tianjin Hi-tech Holding Group.

CPG China Division, the new arm of Cameron Pace Group, will offer Chinese film makers 3D camera technology but will not be involved immediately in producing films, Cameron told Reuters.

"We're not going to tell Chinese film makers how to make movies. We are going to help them make a transition to 3D production technology as cost effectively as possible, and in a way that doesn't inhibit creativity," he said.

Cameron said the deal was "huge", though he would not reveal the amount of the investment or the venture's equity split with Tianjin. Initial projects to "build muscle" will focus on 3D films highlighting Chinese cities.

He said the ambitions of the Chinese partners, as well as Chinese state television eager to try out live 3D broadcast technology, exceeded even his own.

"We think we're on the verge of a kind of media revolution. And we certainly have the enabling technology, we have the methodology, we've honed our skills," he said.

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