Vevo partners with Ouya
August 12, 2012 13.41 Europe/London By Robert Briel

Vevo, the all-premium music video and entertainment platform, is committed to launch with the online gaming platform Ouya when it comes to market in March 2013.

Ouya is an online gaming platform, based on Android, and has just raised $8,596,475 (EUR6,994,547) on an d claims to bring a new kind of game console.

“Until now, we have been all about games and gaming, but – as many of you have noted -Ouya can go far beyond that. Because it’s based on Android, it can support anything built on Android–the sky is the limit,” according to the Ouya blog on Kickkstarter.

The deal with Vevo will bring over 50,000 music videos to the platform, which is scheduled to launch early next year.

“Our partnership with Ouya is grounded in our tireless effort to bring VEVO to every connected living room and home and we will continue to deliver our premium music video programming to the rest of our platform consisting of, mobile & tablet apps (including Android, iOS, Windows Phone), connected TVs like Xbox and partner sites such as AOL, CBS, Facebook, Viacom Media Networks, Yahoo! Music and YouTube,” according to Michael Cerda, SVP of product and technology, Vevo.

Apart from the agreement with Vebeo, Ouya will also work with XBMC. According to Nathan Betzen, XBMC community manager, “XBMC will be working with Ouya to ensure that XBMC works well on the Ouya platform. Ouya’s Android underpinnings and XBMC’s work on Android (soon to be merged into master, pending final sign-offs) will dramatically speed up that effort, as will early XBMC dev access to Ouya prototypes. The conversation between our two teams is young, but talk is ongoing and positive. We look forward to providing more exciting news on this front as it develops.”

Ouya also said thet that internet radio portal Tunein will also be part of the offer. With over 70,000 stations and two million on-demand programs, TuneIn offers unmatched variety for listeners across 230 countries and territories.In addition, Ouya will also be streaming radio courtesy of ClearChannel’s iHeartRadio.