DTT to overtake free to air, digital cable broadcasts in Latin America
Gabriel Miramar-Garcia | 17-08-2012
Free-to-air analogue broadcasts and digital cable in Latin America will both be outstripped by digital terrestrial TV (DTT) by 2016, according to new research from Dataxis. Only satellite will remain ahead of the technology.
DTT penetration has been slow but steady in the region, with 12.3 million homes in the top seven markets (Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela) expected to have the technology by the end of the year. That translates to 9.4% of TV households in the region. Just four years ago, in 2008, there were only 1.05 million DTT homes.
By 2016 Dataxis predicts that penetration will rise to 27.6 million, and hitting 31 million 22% of homes, by the end of 2017.
The amount of uptake will vary widely country by country though. About 65% of TV owning homes in Brazil will have DTT, making it the No. 1 market. Mexico will come in second with 10.3% penetration, and Argentina will be third with 8%.
"While some countries, such as Mexico, decided very early on about the technology they would use to deploy their infrastructure, they are still several years away from offering 100% coverage," said Dataxis Senior Analyst Juan Pablo Conti. "Others, such as Argentina, only really started to work on DTT a couple of years ago and already have about 70% of the population covered by the technology."