Better displays to spur smartphone sales
Editor | 17-08-2012
Despite overall weaker shipments in 2012, an increased demand for higher-performing smartphones is driving production of combined flat-panel display (FPD) and touch panel technology, according to NPD DisplaySearch. That's pushing more video-friendly screen specifications into more consumers' hands.
Apple and Samsung are leading the adoption. In the case of the Samsung Galaxy S2 and S3, AMOLED technology is being coupled with on-cell touch, and Apple is expected to to incorporate in-cell touch in combination with LTPS TFT LCD on the iPhone5, which is expected in the second half of the year.
As more smartphones are produced with some form of combined touch-panel FPD technology, NPD DisplaySearch anticipates that the cost, size and brightness of the smartphones will be impacted. NPD DisplaySearch forecasts a reduction in cost for the process of bonding touch panels with displays, eventually decreasing the cost of smart phones for consumers. NPD DisplaySearch also predicts smartphones developed with this combination technology will become thinner, as consumer demand for a more lightweight device continues to rise. And, they'll feature a higher brightness as the glass sheets used for the outer touch panel are removed.
"While this combined technology is expected to drive future demand, shipments are fairly stagnant because of a wait-and-see mentality that's occurring in the marketplace at this time," noted Hiroshi Hayase, NPD DisplaySearch's vice president of small/medium display research.