BSkyB preps 'London Legacy' network for Olympic sports
Editor | 21-08-2012
BSkyB is prepping a new round-the-clock sports channel, London Legacy, devoted to 24 minority sports'. True to its name, the network is designed to capitalise on the success of the London 2012 Olympics, the most-watched sporting event ever in the UK.
The channel will cover a range of events, from cycling to wrestling, rowing to fencing, judo to gymnastics, all in an effort to keep interest alive in those Olympic sports that may be exciting to audiences but rarely get airplay outside the Olympics themselves.
The network will initially only be available to BSkyB subscribers, and is being produced by Yorkshire-based TV company Highflyer at a cost of about $8.64 million.
A staggering 51.9 million people – about 90% of the UK population – watched at least 15 minutes of the London games on the BBC. But the vast majority of Olympicsports – think handball, or water polo – are virtually impossible to follow through traditional broadcast outlets. They simply "just don't get enough sports coverage" on the major channels, according to John Fairley, chairman of Highflyer.
In terms of the content mix, championship and tournament coverage will intermingle with training and how-to programmes, and community shows explaining how viewers can get involved.