Discovery Channel HD lands in Spain

Iñaki Ferreras | 21-08-2012

Discovery Networks is to launch Discovery Channel in HD in the Spanish market, on Thursday 30 August.

Initially, Discovery Channel HD will be available through the country’s main cable operator Ono.

Discovery Channel HD has the new on-air image the channel launched in June. In fact, all the graphics and visual elements are designed for the channel in HD. The new identity gives the channel a more powerful and dynamic positioning which embodies an evolution towards what has been termed as 'intelligent entertainment'. Discovery Channel is the leading themed entertainment channel, aimed primarily at men from 24 to 45, and offering content including science, technology, engineering, motor and adventure.

In addition, Ono is also expanding its channel line-up with another family Discovery Channel, Discovery MAX. The new non-fiction entertainment channel was launched last January and has become the channel of the Year in the TDT, accompanied by excellent audience results with a 1.2% average share, according to data from Kantar Media.