New Global Data Broadcast technology aims to take on private broadcast delivery

Michelle Clancy | 22-08-2012

Celestech, in partnership with an unnamed major global satellite service provider, has launched Global Data Broadcast (GDB), an alternative to private broadcast networks that enables delivery of data globally via a new satellite-based wireless broadcast capability.

GDB uses very small low-power mobile terminals, high-power transmissions, pole-to-pole coverage, rapid delivery, broadcast groups and regionalised delivery. Uses for GDB include real-time services such as weather, traffic, social media, official notifications and announcements; globally distributed private user groups; national, state and local government-based communications across large areas; and customer service and updates to remote users.
Testing of the service is ongoing and it will be commercially available in early 2013.
"I am very excited about the prospects and the capability that Global Data Broadcast provides," said Rusty Topping, Celestech's GM. "GDB's unique features enable data services in ways that were never before possible. This is a great opportunity for our partners to access new customers and serve applications in innovative ways."
The terminal equipment for GDB consists of a small module weighing about an ounce paired with an equally small antenna. This terminal can be embedded in a wide range of devices depending upon the intended use. The terminals can be mobile mounted on airplanes, vehicles or people - or fixed in a single location.
GDB terminals can also provide time information to the users without having to have a separate clock or navigation receiver.
GDB broadcasters send data using broadcast service groups that they define. GDB terminals can subscribe to a single service group or dozens of groups as defined by the service broadcasters.
In terms of geography, a broadcaster can change languages or information content for different geographic regions, making the message received by each user specific to its location without having to know where any individual user is located.
Messages can be delivered in seconds, or queued for delivery at specific times.