German consumer electronics market grows
Jörn Krieger | 22-08-2012
The German market for consumer electronics is expected to grow by 2.3% to almost €13 billion this year. The sales boom of flat-screen TV sets is one of the main reasons for the increased turnover.
For the first time, more than 10 million TV sets will be sold in a year in Germany, according to a GfK study compiled on behalf of German industry association BITKOM. Further drivers for the growth are connected TV sets, 3D television, blu-ray players and high-quality digital cameras.
The sales of flat-screen TV sets will generate almost half (49%) of the total turnover in consumer electronics. The average purchase price amounts to €613 (2011: €623).
TV sets with an internet connection are becoming increasingly popular. While 3.4 million connected TV sets were sold in 2011, the figure is expected to rise to 4.9 million this year. Next year, more connected TV sets than TV sets without internet access will be sold for the first time.