Sainsbury's bags Rovi to power on demand streaming video service

Editor | 23-08-2012

Going head to head with its retail rivals on screen as much as on the shelf, UK shopping giant Sainsbury's is to launch a new online video service.

Expected to launch later this year, the new Sainsbury’s Entertainment service will offer video on demand (VOD) and digital copies of major studio film and television titles and the move is designed to reinforce Sainsbury’s entertainment strategy and complement its digital entertainment line-up. Over the past year Sainsbury's has made a number of strategic acquisitions to bolster its online entertainment proposition taking control of Anobii, a social network and online retailer of e-books, and online entertainment company Global Media Vault.

The service will initially be available online at Sainsbury’s Entertainment and then expand to offer access through a range of internet connected devices including Smart TVs, Blu-ray Disc players, smartphones, and game consoles. Powered by the Rovi Entertainment Store, it will provide customers convenient access to a library of film and TV entertainment including new releases often on the same day they are available on DVD and Blu-ray Disc.

Commenting on the move, and on the partnership with Rovi, Luke Jensen, Group Sainsbury’s Development Director, said: “On demand streaming video is an exciting addition to our existing online offerings, and supports our customers as they progress from consuming content on physical disc to accessing their favourite entertainment on a range of devices, where and when they choose Rovi was a natural choice to collaborate with for the launch of Sainsbury’s Entertainment’s digital video service given the company’s market expertise, long-standing industry relationships, and proven technology.”