Amazon expands Prime Instant Video agreement with NBCUniversal

Editor | 27-08-2012

In just the latest of a series of movies to improve the basic proposition of its Prime Instant Video offer, Amazon has expanded its content deal with NBCUniversal Cable & New Media Distribution.

The deal will see the addition to the Amazon stable of popular shows such as Parks and Recreation, Parenthood, The Starter Wife, Friday Night Lights, Heroes and Battlestar Galactica.

Prime Instant Video now features more than 22,000 movies and TV episodes to stream on a range of connected devices such as the Amazon Kindle Fire plus compatible Amazon Instant Video devices including iPad, Roku, Xbox 360 and the PlayStation 3.

“We are excited to be working with NBCUniversal to add their award-winning lineup of TV shows such as Parks and Recreation and Friday Night Lights to Prime Instant Video,” said Brad Beale, Director of Digital Video Content Acquisition for Amazon. “We continue to invest heavily in our content selection for Prime members, and have now reached over 22,000 movies and TV episodes available instantly with unlimited streaming.”

“We are thrilled to have several of our iconic programs available to subscribers of Amazon Prime, a service focused on the best possible consumer experience,” added Frances Manfredi, President, Cable & New Media Distribution for NBCUniversal. “We look forward to further expanding NBCU’s content offering available to Prime subscribers in the near future.”