thePlatform unveils next-generation video commerce system

Editor | 28-08-2012

Sensing the emerging opportunity in online video monetisation, thePlatform, has unveiled its next-generation online video commerce system.
The white-label video publishing company said that its new platform is built to address the need for what it calls “increasingly sophisticated, transactional video business models,” maximising video monetisation windows with what it calls “advanced transactional capabilities.”

There is a pressing need for this says the company: it strongly believes that as content libraries grow, and windows of availability fluctuate, media and entertainment companies are seeking creative new approaches to monetise their premium video libraries complimenting pay walls, advertising, or authenticated subscriptions.
"The premium video marketplace is maturing beyond traditional monetisation vehicles," said Marty Roberts, Senior Vice President of Sales and Marketing for thePlatform. "Companies are seeking a unified platform, like mpx, that brings together advertising, subscriptions, rentals, and purchases in one central place. Our new video commerce system will enable customers to differentiate and sell highly-customised video packages and promotions across screens."
The new video commerce system is designed to enable customers to create and apply pricing templates for transactional video business, including pay-per-view, season passes, download-to-own, and movie bundles for sequels and will allow operators to design custom content packages based on categories, such as action films, audience groups such as kids, and fan-favourites. It will also utilise advanced product tagging capabilities to connect media to the storefront, enforce pricing tiers, and allow deep search capability for consumers.