C-SPAN launches VOD channel for U.S. election coverage
Gabriel Miramar-Garcia | 28-08-2012
C-SPAN, the U.S. cable channel for watching live Congressional proceedings, is planning to launch a video-on-demand (VOD) service to make the most memorable moments from this year's Presidential election campaign available round-the-clock. First up: all the action from the Republican and Democratic National Conventions.
C-SPAN launched its Campaign 2012 initiative to nearly 50 million households through most U.S.-based TV service providers.The free VOD service provides subscribers access to key Obama and Romney campaign speeches leading up to the election, full convention coverage of the DNC and RNC, and the presidential and vice presidential debates.
"We have delivered every minute of every political convention since 1984 on C-SPAN, and the cable industry continues to enhance their support of our public service mission, utilising their best technologies by providing access to our Campaign 2012 coverage on VOD," said C-SPAN Vice President Peter Kiley. "Widespread delivery of key RNC and DNC convention speeches and the upcoming campaign debates on cable's on-demand platform is a testament to the industry's commitment to serve the public interest."
C-SPAN is enabling the offering through Avail-TVN's C3 service to deliver and provision content to affiliates' VOD menus within hours of live broadcast.
"This year's presidential campaign has captured the imagination of US voters, but their schedules make catching live coverage challenging, so offering access to this content on-demand quickly after live broadcast is especially important," said Jim Riley, chief revenue officer at Avail-TVN. "Leveraging our expertise managing live-to-VOD for events like the 2012 London Games, we are delighted to support C-SPAN's extensive coverage of important campaign events during this presidential election season."