French smart TV sales up 22.4% over last twelve months
Pascale Paoli-Lebailly | 30-08-2012
Nearly three quarters of a million connected TVs, out of a total of 3.3 million sets, were sold in France during the first semester of 2012.
This represents a growth of 22.4% growth over one year, according to a new survey from GfK. Smart TV even represented 23% of all purchased TV screens.
Commercialised since 2009, connected TV sets have been already adopted by 4 million French households. In terms of revenues, they have brought in €622 million over the last six months, up 44 % compared with the previous period.
GfK comments that exceptional sales have been boosted in the last two years by the digital switchover in France. The institute forecasts that 2.7 million smart TV will be sold in 2012 to reach a 100 % equipment rate by 2015.
This contrasts with the global evolution of TV sales, as the market slipped back 22% on the first semester of 2012, while revenues decreased 27% to €1.4 billion.
For their part, tablets sales should reach, 3.4 million units by the end of 2012, up 140 % compared to 2011.