Freewheel streamlines advertising business operations for BSkyB

Editor | 30-08-2012

BSkyB, the UK’s largest pay-TV provider, is to deploy FreeWheel’s Revenue & Payments Management (RPM) Advertiser system to better manage orders, reconcile payment terms with delivery, and issue invoices to advertisers and agencies across its various business units.

The news comes as FreeWheel also announced that it will integrate its RPM technology with the ADTECH ad server and Oracle’s enterprise resource planning software.

RPM Advertiser is a front-end technology purpose-built for large entertainment companies with complex financial operations and cross-platform advertising campaigns.

BSkyB will be able to track over- and under-delivery of ad insertion orders, and, says FreeWheel, eliminate wasted hours of manually adjusting campaign fulfilment data, and decrease the likelihood of disputes with their valued advertisers and agencies. An existing FreeWheel customer, BSkyB will now deploy the full suite of FreeWheel’s technology products, which includes MRM and RPM.

“Over the past few years Sky has launched some of the UK’s leading cross platform video and content services, which includes our Sky Go premium VOD and Linear offering running across PC, mobile, and tablets platforms, our on-demand set top box VOD offering Anytime+, as well cutting edge social companion TV services with Zeebox,” said Tim Hussain, head of platform development & partnerships at Sky explaining the reasons for the move.

“As we’ve launched these innovative content offerings it has become vital that we have a sales management system with the capabilities to successfully manage multiple cross media advertising deals and navigate the complexities of digital media….RPM Advertiser provides us with very powerful and flexible tools to add efficiency and cut costs associated with generating advertising revenue.”

“BSkyB is one of the companies leading the way internationally in bringing programming to consumers across devices and environments,” added Doug Knopper, co-CEO of FreeWheel. “We have had a very fruitful relationship with them through their use of our Monetization Rights Management system, and we are very excited to expand it to include RPM, enabling them to realize greater returns from minimising the headaches involved with advertiser contract fulfilment at scale.”