Pace scores hat-trick in Indian cable market
Editor | 31-08-2012
With the country becoming an ever more important strategic market, Pace is celebrating a three wins in Indian with cable operators Delhi Distribution Company (DDC), Faction Digital, and New Delhi and Kozhikode Cablecommunicators (KCL).
The broadcast technology and services provider will deliver pre-integrated software, conditional access and set-top box (STB) solutions to assist the three cablecos in their transition and rollout of digital TV.
Pace says that it has designed its pre-integrated solution to provide a cost-effective alternative to operators who need a high quality pay-TV platform but don’t have the time or infrastructure to manage multiple technology partners or complex systems integration work. The pre-integrated solution incorporates the company’s Tungsten device software and Titanium Conditional Access System (CAS) as standard on an SD or HD STB. The solution’s design allows the operators to deploy digital services to customers via an SD STB, and then add PVR capabilities or additional services in the field over time, if and when their requirements change.
In keeping with a localisation strategy first outlined by former chief executive Neil Gaydon, the Indian version of the solution includes a Pace India-developed user interface (UI) created specifically for local consumer browsing preferences in terms of colour and design, including a button on the box itself so that users can operate all functions if their remote control is missing or out of action.
Commenting on the deals, Shane McCarthy, President of Pace International, said: “Pace aims to offer operators as many options as possible. The cost and time pressures for Indian operators are huge, and working with multiple partners to develop, integrate and deliver their service platform is not a realistic option…We have developed our pre-integrated solution to make operators’ lives easier by giving them the option of a single source for their software, hardware and CAS. It provides DDC, Faction and KCL with a straightforward and cost-effective way of moving their subscribers to digital, while maintaining the high quality that customers have come to expect from Pace. This not only delivers up-front but also keeps customers’ longer-term costs down.”